Silvio Berlusconi, two-times former Italian prime minister, is Italy's richest man and the founder of three commercial television channels.
It comes as little surprise then that the Italian media has played a crucial role in the country's upcomming election.
Al Jazeera's Barbara Serra reports from Rome on the voters response to the media battle.
Comprehensive up-to-date video news coverage, aggregated from media sources all over the world by SmallShop News.
Comments